(But without the nasty ramifications of a virus.)Īmong mainstream media outlets, the viral video craze has spawned both legal animosity and if-you-can't-beat-'em-join-'em-style collaboration.Ĭertainly, YouTube doesn't have a monopoly on viral video. These two little time-wasters are what's known as "viral video" - a clip so funny or must-see that it spreads from user to user through cyberspace with the speed of a virus. The site got even more traction several few weeks ago when e-mail inboxes across the country were pelted with YouTube links to the clever, live-action version of "The Simpsons" opening theme.
Once a relatively off-the-map site known largely for goofy amateur video offerings, YouTube vaulted into our consciousness several months ago on the strength of a video clip called "Lazy Sunday," a hilarious "Saturday Night Live" digital short film. Instead of you telling me about the great bit you saw on "The Daily Show" last week, give me the link so I can check it out on my own. It was a smart idea that caught a wave at the right time, and now it's giddily feeding a few of our most human cravings: the urge to share, connect and see it for ourselves. It's gone from pipsqueak to major media player in what feels like 60 seconds flat. This is YouTube (an explosively popular video sharing site that's taking the Internet by storm, much like Napster did a cyber-generation ago, and sitting pretty on the fringe of a 21st-century culture shift.Įven in the warp speed of the digital age, the pace of YouTube's rocket into the zeitgeist is astounding.
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